- February 03, 2020
Asmira Loft is a residential high-rise loft project in Izmir, Turkey. Izmir region is the second-fastest-growing region in the world after Berlin with 18.5% price growth in 2017. What made this project unique was that loft design was very rare in that region and prices were higher than the average.
Asmira Loft invested heavily in online advertising but faced challenges in attracting customers.
After a detailed analysis of the regional real estate market, our team identified a group of highly potential customers. Customers grouped into several specific subgroups and our team created unique messages for each of them.