There were many articles which have been written before on Social Media Audience Analysis Tools, but before I take you on the main topic.
Let us try to understand how the beginner would think about social media marketing.
The first step creates business profile and creating a wonderful piece of content or image and video with an intention to increase the visibility.
Social Media does not only help promote product or content but.
The effective and most trusted way by search engine algorithms to build back links to your blogs and web page.
So it is just not you and me but everyone needs to increase visibility to his brand or product.
There are millions of bloggers and companies who have started creating their Facebook and Twitter Pages to get more visibility and increase their followers.
This task is not as easy as it used to be earlier just by creating a fan page for your product or brand then followed with posting product updates.
Followed with motivational quotes, images so compare a present situation where your post reaches lesser than 10 percent of our Facebook followers.
So considering this fact can we think of reaching an audience who are not aware of our existence.
Who does not know anything about you, so left out option will be to go with paid campaigns.
So before you decide to go with campaigns:
Before you get ready we should answer these questions.
Are you targeting the right audience for your social media campaigns like location, gender, favorite topics, trending hashtags, followed by individual interests.
Fix these three important questions:
- Who is your targeted audience?
- What are your targeted audiences interested into?
- What are their pain points and how can you solve them?
Now you have identified your targeted audience with their interest and pain points, so now is the time that you should choose right platform to reach your audience.
Which is the right platform to start promoting your product or brand?
The primary purpose of this platform is to build loyalty and reputation.
That helps in establishing your business goals by creating posts that are sharable and rich in content.
With reference to pweinternet.org Facebook is used by 72% of adult internet uses and 62% of the entire adult population.
The average age of active users or adults is in the range of 18 – 29 years, with 66% men and 77% female’s active users on this platform.
Is well known as a micro blog, with the primary purpose of sharing, trending new with quick updates on products.
This has recently introduced polls option that can be used to know audience opinions on your tweet.
You can take advantage of its # hashtags, industry experts prefer to use a max of two hashtags for your tweets.
For better visibility, when you identify right hashtag it can increase you tweet reach and increase the traffic.
The average age of active users on this platform is between 18 – 29 years.
This platform is well known for sharing online photos, videos.
Has social networking which enables its users to take instant images (selfies) share it publicly or privately through their mobile app.
55% of active users on this platform are in the age group of 18 – 29 years and 11% above age the age group of 50 years.
Gary Vaynerchuk, CEO of digital agency Vayner Media and host of The #AskGaryVee Show, explains why Snapchat, Facebook, and Instagram aren’t equal.
Social media analysis tools can help you when you know how to use them at the right place and at right time.
Never stick to the same strategy which is already tested but experiment with different techniques.
Algorithm is changing so you need to change accordingly so I recommend spending enough time on research before you publish.
Have you learned something new about social media audience analysis tools, share it on your comments.